full timer rigs?
Help Folks, Buying a new rig and found these Columbus models. Does anyone know if they will hold up well when we go fulltime? Compared to Montana or maybe Landmark? Need your help before we narrow ...
Forum Discussion
Ontarian wrote:This is probably one of the more interesting branding/marketing decisions seen in a while.
"Falcon" is a Lippert product.
Redwood decided to "rename" the Lippert components they use on their rigs, "FIT" or "Falcon Integrated Technology" and then use it as a selling point. All of the chassis components are "FIT". This means they are all made by Lippert.
I suspect that someone made the decision that to advertise that Redwoods frame, axels, pinbox, stairs, slides etc are all made by Lippert would not be considered a big selling point, thus "FIT".
And I'm not bashing Lippert, as I'm not one that thinks everything Lippert is bad. But I do think that as a marketing strategy, using "Falcon Integrated Technology" for all chassis components vs "all chassis components made by Lippert" is pretty ingenious.
