Perhaps this copy and paste etc will better explain the effectiveness of using a good quality 2 sided highly reflective "bubble wrap" in effectively insulating a structure/etc:
Insulation R-values (Thermal resistance effectiveness) explained:
"Thickness:
R-value should not be confused with the intrinsic property of thermal resistivity and its inverse, thermal conductivity. The SI unit of thermal resistivity is K*m/W. Thermal conductivity assumes that the heat transfer of the material is linearly related to its thickness.
The limitations of R-values in evaluating radiant barriers:
Unlike bulk insulators, radiant barriers resist conducted heat poorly. Materials such as reflective foil have a high thermal conductivity and would function poorly as a conductive insulator. Radiant barriers retard heat transfer by two means - by reflecting radiant energy away from its surface or by reducing the emission of radiation from its opposite side.
The question of how to quantify performance of other systems such as radiant barriers has resulted in controversy and confusion in the building industry with the use of R-values or 'equivalent R-values' for products which have entirely different systems of inhibiting heat transfer. The U.S. federal government's R-Value Rule establishes a legal definition for the R-value of a building material. The term 'equivalent R-value' has no legal definition and is therefore meaningless. R-values are mostly established for bulk insulation materials.
Calculating the performance of radiant barriers is more complex. With a good radiant barrier in place, most heat flow is by convection, which depends on many factors other than the radiant barrier itself. Although radiant barriers have high reflectivity (and low emissivity) over a range of electromagnetic spectra (including visible and UV light), their thermal advantages are mainly related to their emissivity in the infra-red range. Emissivity values are the appropriate metric for radiant barriers. Their effectiveness when employed to resist heat gain in limited applications is established, even though R-value does not adequately describe them."
The summary in an easy to understand explanation:
2 sided reflective bubble wraps are very to most effective when used in combination with a bulk insulation material such as spun fiberglass, shredded treated paper fibers, wood/wood fibers, carpet etc, a trapped dead air space on both sides of the radiant bubble wrap material, etc. Radiant bubble wraps add their very effective radiant thermal transference blocking properties to the bulk insulating materials/dead air space conductive insulating properties. Moisture blocking bubble wraps also are an extremely effective moisture barrier which is inherently lacking in bulk insulating materials other than tight fitting porifera closed cell foams. However, most foams lack reflective properties unless foil surfaced.
Two sided radiant bubble wraps basically reflect heat or cold away from one side and heat or cold away from the opposite side of the two sided radiant bubble wrap. In a heated structure when in cold ambient outside air, the inside radiant side reflects the inside heat energy back into the interior space. The outside radiant side reflects the outside cold air energy back away from the exterior radiant surface.
In the heat of summer/Sun's penetrating rays, the opposite occurs with reflecting interior cool energy back in and exterior heat energy back out.
When the exterior temperature and the interior temperature are approximately the same under cloudy skies, insulation in a structure basically serves only as a sound reducing medium.
Not much more to say other than the using of a good quality insulator material, thermal energy barrier materials, a good vapor barrier, and sealing the chambers properly to create dead air which prevents air circulation and/or air intrusions.