Buyer education is buyer education.
I can bring thousands of samples how poor it is, but the most important:
-Ford F150 is one of the deadliest vehicles on Planet for decades, yet beats in sales all the competition.
-diesels save you lot of money on fuel alone, not even going to life expectancy, yet the owners who did not put extra money up front for the option- will bash the smart ones endlessly.
In my life I did own about 20 brands.
Lately stick to Mercedes and Ford Superduty as those seem to work for me well.
Not saying other brands are not better, but knowing the brand helps on new vehicle a lot.
BTW my vintage Prevost is on the market for $20k, yet buyers would rather spend more money on new dead traps, than seek safety in coaches with no warranty on mechanics.