what is reasonable profit for the dealer

late bloomer wrote:
Is it a percentage of the price or a fixed amount? If I can find out what a dealer has paid for the unit, how much above that is fair?

fairness is not a part of the equation. what's a fair salary for you? how much do you really need? what if the dealer was able to buy some stock at a drastically reduced price...should he be required to sell it at a drastically reduced price?

all that said you probably should be looking for the average discount on a new RV. based on what I've read and after talking with friends who bought new you should expect anywhere from 15%-25% depending on the type of RV, the local market, season when bought, etc. lots of variables. I believe that less expensive units will have less markup and thus less wiggle room for the dealer whereas a 42' bulge-mobile with all the bells and whistles will allow the dealer bunches of negotiating room.