Hummer I mentioned was a similar idea to FireUp's setup, but it also included backup brackets behind the bumper, which required drilling a hole or two in each frame rail, parallel to the bumper. The Tow Hook Bolts were also replaced with longer ones and nuts.
Couple points:
1. Chevy Pickup is a Full Frame vehicle, New Cherokee is Unit Body. Frame is more forgiving while UniBody counts on every member to do just what (and probably only what) it was intended to do.
2. I looked at the Demco link, and they're tying into the vehicle several times in several directions. As noted above, Tow Hooks don't do that.
If BlueOx has its baseplate out, the directions should be on line. See what they did. I believe it'll be similar.
I truly want to keep you from losing the toad on the road. I also don't want to be the one it collides with if you do.
