WTP-GC wrote:
accsys wrote:
ol Bombero-JC wrote:
EASY - it's the bait to reel you in!..:R
BIG SALE!! BIG DISCOUNTS !! - - COME ON DOWN !!
No matter why -or to whom- it's offered. Simple retail marketing..:S
~
You my friend are a cynic! Of course it's basic marketing but Lowe's is one of the few that honors vets in this manner consistently. They don't have to do this to get my business but it definitely makes me a more loyal customer.
Of course, speaking of basic economics, why would I buy a 10 foot length of schedule 40 1" PVC from HD, currently priced online at 4.16 when I can get it at Lowe's, also online for 3.97 before my 40 cent 10% discount. So in essence Lowe's is selling this item to vets only for 3.57.
They both also sell a Dewalt 20V 1/2" drill set model DCD771C2 for the same price of 99.00 however a vet can get it from Lowe's for 89.10. That means I have $10 more in my pocket (not including sales tax savings) and $10 less in their pocket thanks to the vets discount which applies to every item every day of the year, not just on special sales days or items not on sale. You may call that a come on - I call it honoring our vets!
At the fear of opening a can of worms, I'm not entirely fond of all the discounts offered to the various "people groups"...that includes veterans. As someone who's family is heavily invested in military service, I find such discounts to be a pandering gesture. As we know, it's not enough to offer the discount to military service members, it then also extends to "first responders", defined vaguely as anyone who was in the LEO field, paramedics, firefighters, auxiliary officers, correctional, or even a front desk clerk at the PD. But what about a vet's family? The spouse of a deployed vet (and of course their children) have also sacrificed greatly. Many kids grow up without a dad due to being lost in the line of duty. Does the discount extend to them...and for how long?
I stand proudly to honor those who have served and are serving. But when you tell me there's a 10% discount for my service, you've essentially put a price on what that's worth. I stood behind a kid the other day that couldn't have barely been out of boot camp in a line waiting to get into a park. The admission fee was $2...and he asked for a military discount. He then pulled out his credit card to make payment. Most vets I know DO NOT ask about a military discount, nor do they purposely shop at places for the purpose of getting one.
I definitely go to Lowes because of the military discount if that is the cheaper store selling it, but my local HD offers the same discount, and another local (not nationwide, just within the state) company of the same type offers 15%. So it's a matter of shopping around.
Now as to who the discount extends to, at least for Lowes, anybody with a military ID,including a dependent ID so my DW, DD are included in that, also a VA card, or any other proof of service