When we first got our motorhome, after 20 years of a travel trailer, I was a bit confused on the valving system of motorhomes. In short, trying to winterize my unit, you screw the hose to the inlet, and let the other end in the bottle of pink stuff....problem was, I had the valving in the wrong position (NORMAL) vs (WINTERIZE), where it pulls from the bottle. Bottom line: After 30 mins of trying, I realized I was not getting suction due to valving position.
The pump should self-prime. But, only if your water heater bypass is closed (as kellem said), and your other valving in the correct position.
Usually, there is NORMAL, WINTERIZE, SANITIZE, CITY FILL, and CITY WATER, or similar. You may have a few more/less. As I said, I had my valving pointing to NORMAL, which meant it was trying to pull from the tank, not my bottle. In your case, you may have had valving pointing to something else?
BTW -- When I think of Bushnell, I think KITCHEN COOKED POTATO CHIPS!