Dealers wanting your 3/4, 1 ton Ram

It's a sales gimmick. The dealers in Chattanooga still send me letters wanting me to trade in my 2005 Ford F-250. No can do, because first, it is no longer road worthy, having been involved in an accident in September 2014 that totaled it and second, it is now the property of the insurance company. Having to shop the local dealers for a replacement truck was an eye opener. Lots and lots of ragged, beat on trucks being sold for far more than their book value, and that was before the obligatory dealer fees were added on. It took me four months and a search of the inventory of dealers in six surrounding states before I found a truck I could live with. There may be something to the saying that these trucks are in demand, as they are selling these junker to somebody.

Even though Rams are selling very well now, I have no issue with sales folks prospecting via snail mail. It is when it starts to become phone calls that I resist. If I like what is in the mail, I can go to the dealer and see what deal I can make. If I don't want a new truck I can trash the mail marketing. If you have ever dealt with Dave Smith in Idaho you will find a refreshing sales model based on exactly what they will sell a Ram to you. No add ons, no 'oops' we forgot to add this or that, no games. Very straight forward. Fly in or bring your trade and you are driving home in the new in less than an hour. Maybe that is why in Kellogg Idaho, a very small town, that it has the largest Ram dealer in the US or even world.