Minnow not sure why a dealer would not want to at least come within a grand of what another dealer is selling for. Even an on-line dealer, they all buy at the same price. Selling more vehicles only increases you order allotment.
However the big dealers can get away with selling at the Friends and Family pricing without needing an employee to get them a number. This only moves vehicles as the dealer only makes around $800.00 on the sale. The F&F and the E.P. pricing is under the dealer invoice so FCA pays them to push paper work.
They make their money (the on-line stores) by selling the customer extended warranties, Vin itching (cost is less than $20.00) and parts and accessories at inflated prices. Than there are those fees that may or may not be legit.
Bottom line if you are not being treated fairly at a dealership than find one that will treat you fairly. My dealer makes no money off the vehicles I buy but this is offset by providing him with F&F numbers so he can sell more vehicles.
Don