GM's Campaign Against Aluminum

So, if I understand this correctly GM isn't saying that aluminum is any less durable than steel. In fact, they say NOTHING about the quality and dependability of the aluminum. They are relying on uneducated people making a snap decision based upon zero information.

Now that I think about it... that pretty much captures the brand loyal truck buyer. They don't know anything about the competition and are diehard loyalists based upon feelings.

Its actually a genius commercial for American truck buyers...