Lance bought out by REV GROUP
Hmm. Could be good I suppose. Looks like business as usual. Sad that another smaller MFG is now bought out. http://www.rvbusiness.com/2018/01/rev-enters-towable-sector-with-lance-acquisition/
Forum Discussion
Atlee wrote:
Pretty sure this trailer was under design before the REV group bought them out. The REV group purchase a recent thing, right?
But that still doesn't explain why Lance prices their trailers as if they are an Airstream.
Airstreams are totally over priced, and it seems like Lances are also.
All one needs to do is read the press release. "The acquisition allows REV Group to "meaningfully enter" the 10 billion dollar RV towable market".
To meaningfully enter the market of which Thor and Forest River control about 85% of +/-, you have to compete with them.
I expect REV to use the Lance name and reputation for maximum effect, by placing it on a lot of lower priced products and everyone knows how you get to lower priced products.
Sadly, I think Lance just went from a company who focused on building an arguably better product while making money, to one whose main concern will be the by product of making RV's, which is making money.
