My thoughts after looking at both Ford (minimally) and GM (I'm a GM guy) the dealers seem to order work trucks with nothing in them, to sell at low price, and then high-end with everything possible added to get the highest prices from the guys with some money to spare. Not a lot in the middle -
Now, most of the high fancy stuff I could care less, but a high-end fancy everything turns me off. I want a truck that hauls what I need it to haul, and don't need or want a lot of the upgrades. So, we always spend lots of time just trying to find one equipped as we like it - without ordering one, which is sometimes less and sometimes more, depending on deals and incentives ...