RAM 1500 EcoDiesel sets new record for MPG

itguy08 wrote:

Ecodiesel cost - $2k over Hemi

Payback period : 11.98 years

I'm not questioning the numbers, but there is more to life than payback. Where I work, lots of people have 3/4 ton and 1 ton diesel trucks (Ford, GM, Ram). These are people who either don't own a trailer at all or only tow small utility trailers or small boats. They just simply want to own a diesel. I don't exactly know why, but they do. A 1/2 ton gas truck would be a lot cheaper to buy and own overall and would easily do the job.

If this is such a bad idea, then I wonder why Nissan is moving forward on their Titan/Cummins diesel.