This is a reason why Pop Ups aren't selling......

The pups died out as recession continues on. As for comments about lesser tow vehicles you still need at least 5000lb rated tow vehicles. That eliminated many Cuv leaving you with mid to full size vehicles,

If you do camp you know that it requires many peripheral equipment, toys, boats , grills and that's payload robbing weight.
Right back to half ton pickups to 3/4.