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Toyota's Biggest single money spinner outside NA

RobertRyan
Explorer
Explorer
Toyota released the brand new Hilux. It has roughly 8,000lb towing and a 2,700lb payload. It has a make an impact against the increasing competition globally
Toyota's Hilux, need to get it right
First look: Toyota fires up with new HiLux

Hi praise: The new eighth-generation Toyota HiLux has finally been revealed and it is here in October.

ONE of Australia's best-selling cars, the Toyota HiLux, has taken steps to soften its rugged image in a bid to suit a new generation of customers – but not by much.

The eighth-generation generation utility vehicle, which goes on sale in October 2015, will sport a locally developed suspension tune that will bring the HiLux more in line with its competitors.

Limited details of the new ute were revealed today in Sydney as part of a simultaneous reveal in Thailand, with a hand-built SR5 4x4 dual cab ute featuring blacked-out windows on display at Toyota's regional office in Sydney's south.

Toyota Australia executive director of sales and marketing Tony Cramb told journalists that 31 variants would go on sale in October, compared with 23 in the current iteration. There will be three cab styles (dual, crew and extended) and three equipment grades on offer.

There will be more 4x4 variants and more dual-cabs, while the return of the tradie-spec WorkMate is on the cards, as well. A Hi-Rider two-wheel drive variant will feature the ride height and looks of 4x4, but with a rear-wheel-drive configuration.

Towing capacity has been increased to 3500kg, up 500kg from the previous model, while “up to 1240kg” of payload capacity is available, according to Toyota, depending on the model.

“The next-generation Toyota HiLux inherits the core values of quality, durability and reliability, and takes those attributes to an even higher level,” Mr Cramb said.

“The introduction of an even stronger frame, new engines, greater off-road ability and car-like features ensures the next-generation HiLux combines the best features of a workhorse ute and an SUV,” he said.

“A highlight is the Australian-developed suspension that delivers increased wheel articulation, improved handling and greater comfort so owners can enjoy stress-free driving, even with a full load.”

While most specs are being kept under wraps until the vehicle’s launch in October (some four months earlier than expected), some elements were revealed at today’s dual-country event.

Keyless entry, Smart Start, 17, 18 and 19-inch rims will feature in spec sheets, but few other details were revealed. All models across the range will have reversing cameras, including the tradie-centric WorkMate

The front guards are pumped up, and the bonnet is a clamshell design. Projector-style headlights and LED daytime running lights feature up front, along with projector spot lights. The rear bumper step of the styleside dual cab is lower and deeper, while the reversing camera is integrated into the tailgate handle.

Interior packaging has, according to Toyota, been improved, with shoulder room up 19mm, headroom up 8mm, seat height up 15mm and rear kneeroom up 35mm.

Much work has been done on noise, vibration and harshness (NVH), with quieter engines and more sound deadening fitted.

A full suite of active and passive safety measures have been fitted to the HiLux, including stability and traction control, ABS, reversing camera, seven airbags, hill-start assist and emergency stop signal all standard across the range. Mr Cramb said that Toyota expects the HiLux to achieve a five-star ANCAP crash safety rating.

Significant revisions to the body and chassis include thicker chassis rails, more welds in the body, greater use of high-strength steel and greater levels of underbody protection.

A bigger fuel tank (now 80 litres), and all-terrain tyres will also feature on many variants.

The new HiLux has been developed from the ground up to meet such regulations, but the shift of the consumer market towards 4x4 styleside utes meant Toyota had to divide its energies to develop the HiLux to be more suitable for suburban use.

Four engines will be offered with HiLux; two new diesel engines, an upgraded four-cylinder petrol 2TR, while the 4.0-litre V6 petrol carries over.

A new 2.8-litre four-cylinder turbocharged diesel engine, code-named 1GD-FTV, makes 130kW and 450Nm of torque between 1600–2400rpm when coupled to the HiLux’ s new six-speed automatic transmission. Torque falls to 420Nm between 1600-2600rpm when the revised six-speed manual gearbox is specified.

A new 2.4-litre four-cylinder turbocharged diesel engine, code-named 2GD-FT, puts out 110kW and 400Nm of torque between 1600rpm-2000rpm with the six-speed automatic transmission. Its five-speed manual drops the torque output to 343Nm between 1400-3400rpm. This will be the main engine for 2WD variants.

The revised 2TR-FE 2.7-litre four-cylinder naturally aspirated petrol engine now makes 122kW – a five per cent boost – and 240Nm. No details were provided on the V6.

Both the HiLux’s manual gearbox and auto transmission are revised, with the manual incorporating rev-matching technology.

Local suspension tuning is a big part of the new HiLux’s overall package, with the vehicle tuned for more on-road compliance. On the SR5 4x4 dual cab displayed at the launch event, longer leaf springs are complemented by twin dampers on each side. There is a double wishbone arrangement up front, with a thicker front swaybar.

After enjoying many years of sector dominance with the HiLux, Toyota's market share began to erode a few years ago.

Not only did the market heat up with entrants such as the Ford Ranger, the sibling-built Mazda BT-50, Isuzu's D-Max, the Nissan Navara, Volkswagen's Amarok and Mitsubishi's long-serving Triton, the eight-year-old HiLux did not meet more stringent Occupational Health and Safety requirements being enforced by primary industry buyers, losing sales to newer competitors in the process.

The company announced rolling changes to the HiLux last year that lifted the ANCAP crash safety rating to five stars for a number of variants.

The HiLux currently has 19.4 per cent of the 4x4 pick up market, ahead of the Ranger (16.1 per cent) and Triton (15.1 per cent). From a sector high of 31 per cent in 2008, it enjoyed only 20.5 per cent in 2014 as new and old players alike staked claims in the hot segment.

The HiLux has sold more than 850,000 units in its 47 years in Australia, with 38,126 moving last year – 11 per cent ahead of its nearest rival, the Ranger.

30 REPLIES 30

goducks10
Explorer
Explorer
RobertRyan wrote:
goducks10 wrote:
The Hilux is smaller than the Tacoma. Toyota could easily take the Tacoma, drop a diesel in it, beef it up some and have virtually the same thing. Way cheaper than bringing in the Hilux. The Tacoma could be packaged as an HD model. Same as Ford does with the F150. But then that would impact Tundra sales.

The Tacoma is based on a very old version of the Hilux, much updated. I would think you would need a complete redign, to get the load, towing. and general refinement in one package


The new Tacoma is a semi redesign IIRC. Seems like Toyota could do it if they wanted. But IMO Toyota's always been conservative.

hone_eagle
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RobertRyan wrote:
Hone Eagle wrote:
Saw one one of those in Dearborn last fall,had manufacturer plates and right hand drive.
It was a manual and the driver was not having a smooth drive,hahah needed more practice


I think you saw the similar previous model, that was sent to the U.S. For altitude testing for the new model.. They would not be testing a not released vehicle, unless it was covered with camouflage
RHD seems strange as the are LHD as well
Photo of Ford Prototype Testing Camoflage


Had a light camo 'bra on the front clip nothing else ,was for sure the previous model
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RobertRyan
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Hone Eagle wrote:
Saw one one of those in Dearborn last fall,had manufacturer plates and right hand drive.
It was a manual and the driver was not having a smooth drive,hahah needed more practice


I think you saw the similar previous model, that was sent to the U.S. For altitude testing for the new model.. They would not be testing a not released vehicle, unless it was covered with camouflage
RHD seems strange as the are LHD as well
Photo of Ford Prototype Testing Camoflage

hone_eagle
Explorer
Explorer
RobertRyan wrote:
The soon to be released new Ford Ranger
FORD HAS RELEASED a new batch of official images of the 2015 Ford Ranger with a handful of interior shots. The new Ranger which will go on-sale Down Under very soon looks modern inside, well, at least the XLT model pictured does. It boasts a bunch of new technology like SYNC2 with voice recognition, active cruise control, AEB (Autonomous Emergency Braking)and more besides. The new Ranger, particularly, towards the top of the range looks to be blurring the line between work and play with plenty of passenger-car styling.



Saw one one of those in Dearborn last fall,had manufacturer plates and right hand drive.
It was a manual and the driver was not having a smooth drive,hahah needed more practice.
2005 Volvo 670 singled freedomline 12 speed
Newmar 34rsks 2008
Hensley trailersaver TSLB2H
directlink brake controller

-when overkill is cheaper-

RobertRyan
Explorer
Explorer
The soon to be released new Ford Ranger
FORD HAS RELEASED a new batch of official images of the 2015 Ford Ranger with a handful of interior shots. The new Ranger which will go on-sale Down Under very soon looks modern inside, well, at least the XLT model pictured does. It boasts a bunch of new technology like SYNC2 with voice recognition, active cruise control, AEB (Autonomous Emergency Braking)and more besides. The new Ranger, particularly, towards the top of the range looks to be blurring the line between work and play with plenty of passenger-car styling.

RobertRyan
Explorer
Explorer
Campfire Time wrote:
RobertRyan wrote:

The bed on some are 8ft 8 inches from the factory. The big downside, is reduced room for four passengers and no "super crew" versions


I think you missed my point about marketing in the US. Never have I seen a compact or midsize truck sold here with an 8' bed, let alone 8.8 feet. By the time you add the cost to that smaller truck, you might as well jump to the full size. It's just a different market here.

I think lack of space for 4 or more passengers would be the clincher. I know here you would get two Adults by themselves or two Adults and two smaller Childen in a DualCab

Fast_Mopar
Explorer
Explorer
Campfire Time wrote:
Look at the bed size. Do you really want that small bed? Few in the US do.


Actually, most full size 1/2 ton pickups sold today are crew cabs with 5 1/2 ft beds. I read a recent statistic that over 70% of Ram pickups sold today are crew cabs with 5 1/2 ft beds. Based on what I see on the road and on dealer lots, it appears that Ford and GM have similar statistics.
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pasusan
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RobertRyan wrote:
sch911 wrote:
Its probably little to do with emissions and more to do with having a legitimate buisness case in the NAFTA market. Fact is the US market is by far the hardest to sell new pickups in. The big 3 continue to dominate sales, with Toyota who have great pickup trucks following way behind in sales.

U.S. Market prefers Pickups from the " Big Three", it has a BIG thing about how much of those are actually made in the US
See this previous thread about the Honda Ridgeline.

Susan & Ben [2004 Roadtrek 170]
href="https://sites.google.com/view/pasusan-trips/home" target="_blank">Trip Pics

Campfire_Time
Explorer
Explorer
RobertRyan wrote:

The bed on some are 8ft 8 inches from the factory. The big downside, is reduced room for four passengers and no "super crew" versions


I think you missed my point about marketing in the US. Never have I seen a compact or midsize truck sold here with an 8' bed, let alone 8.8 feet. By the time you add the cost to that smaller truck, you might as well jump to the full size. It's just a different market here.
Chuck D.
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RobertRyan
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Explorer
Campfire Time wrote:
Why not in the US? For the same reason that all manufacturers stopped selling compact PUs in the US. As cool as they are, they don't sell well here. Look at the bed size. Do you really want that small bed? Few in the US do. Most buyers here want/need a full size truck.

The smallest the American market will tolerate is the mid-size PUs, Tacoma/Colorado/Frontier. And even those aren't breaking any truck sales records. Ram and Ford got out of that market, and even GM did for a while.

The bed on some are 8ft 8 inches from the factory. The big downside, is reduced room for four passengers and no "super crew" versions

RobertRyan
Explorer
Explorer
goducks10 wrote:
The Hilux is smaller than the Tacoma. Toyota could easily take the Tacoma, drop a diesel in it, beef it up some and have virtually the same thing. Way cheaper than bringing in the Hilux. The Tacoma could be packaged as an HD model. Same as Ford does with the F150. But then that would impact Tundra sales.

The Tacoma is based on a very old version of the Hilux, much updated. I would think you would need a complete redign, to get the load, towing. and general refinement in one package

RobertRyan
Explorer
Explorer
hone eagle wrote:
Chicken tax

Yes "Chicken Tax" is another reason why and makes imports expensive

RobertRyan
Explorer
Explorer
Charlie D. wrote:
Its probably little to do with emissions and more to do with having a legitimate buisness case in the NAFTA market. Fact is the US market is by far the hardest to sell new pickups in. The big 3 continue to dominate sales, with Toyota who have great pickup trucks following way behind in sales.


How does NAFTA affect the Tundra? It is not imported yet trails the other 3 badly.

It is not "American" although designed and made in the U.S., Tundra does not have a 3/4 or 1 ton versions

RobertRyan
Explorer
Explorer
sch911 wrote:
Its probably little to do with emissions and more to do with having a legitimate buisness case in the NAFTA market. Fact is the US market is by far the hardest to sell new pickups in. The big 3 continue to dominate sales, with Toyota who have great pickup trucks following way behind in sales.

U.S. Market prefers Pickups from the " Big Three", it has a BIG thing about how much of those are actually made in the US