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Toyota's Biggest single money spinner outside NA

RobertRyan
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Toyota released the brand new Hilux. It has roughly 8,000lb towing and a 2,700lb payload. It has a make an impact against the increasing competition globally
Toyota's Hilux, need to get it right
First look: Toyota fires up with new HiLux

Hi praise: The new eighth-generation Toyota HiLux has finally been revealed and it is here in October.

ONE of Australia's best-selling cars, the Toyota HiLux, has taken steps to soften its rugged image in a bid to suit a new generation of customers โ€“ but not by much.

The eighth-generation generation utility vehicle, which goes on sale in October 2015, will sport a locally developed suspension tune that will bring the HiLux more in line with its competitors.

Limited details of the new ute were revealed today in Sydney as part of a simultaneous reveal in Thailand, with a hand-built SR5 4x4 dual cab ute featuring blacked-out windows on display at Toyota's regional office in Sydney's south.

Toyota Australia executive director of sales and marketing Tony Cramb told journalists that 31 variants would go on sale in October, compared with 23 in the current iteration. There will be three cab styles (dual, crew and extended) and three equipment grades on offer.

There will be more 4x4 variants and more dual-cabs, while the return of the tradie-spec WorkMate is on the cards, as well. A Hi-Rider two-wheel drive variant will feature the ride height and looks of 4x4, but with a rear-wheel-drive configuration.

Towing capacity has been increased to 3500kg, up 500kg from the previous model, while โ€œup to 1240kgโ€ of payload capacity is available, according to Toyota, depending on the model.

โ€œThe next-generation Toyota HiLux inherits the core values of quality, durability and reliability, and takes those attributes to an even higher level,โ€ Mr Cramb said.

โ€œThe introduction of an even stronger frame, new engines, greater off-road ability and car-like features ensures the next-generation HiLux combines the best features of a workhorse ute and an SUV,โ€ he said.

โ€œA highlight is the Australian-developed suspension that delivers increased wheel articulation, improved handling and greater comfort so owners can enjoy stress-free driving, even with a full load.โ€

While most specs are being kept under wraps until the vehicleโ€™s launch in October (some four months earlier than expected), some elements were revealed at todayโ€™s dual-country event.

Keyless entry, Smart Start, 17, 18 and 19-inch rims will feature in spec sheets, but few other details were revealed. All models across the range will have reversing cameras, including the tradie-centric WorkMate

The front guards are pumped up, and the bonnet is a clamshell design. Projector-style headlights and LED daytime running lights feature up front, along with projector spot lights. The rear bumper step of the styleside dual cab is lower and deeper, while the reversing camera is integrated into the tailgate handle.

Interior packaging has, according to Toyota, been improved, with shoulder room up 19mm, headroom up 8mm, seat height up 15mm and rear kneeroom up 35mm.

Much work has been done on noise, vibration and harshness (NVH), with quieter engines and more sound deadening fitted.

A full suite of active and passive safety measures have been fitted to the HiLux, including stability and traction control, ABS, reversing camera, seven airbags, hill-start assist and emergency stop signal all standard across the range. Mr Cramb said that Toyota expects the HiLux to achieve a five-star ANCAP crash safety rating.

Significant revisions to the body and chassis include thicker chassis rails, more welds in the body, greater use of high-strength steel and greater levels of underbody protection.

A bigger fuel tank (now 80 litres), and all-terrain tyres will also feature on many variants.

The new HiLux has been developed from the ground up to meet such regulations, but the shift of the consumer market towards 4x4 styleside utes meant Toyota had to divide its energies to develop the HiLux to be more suitable for suburban use.

Four engines will be offered with HiLux; two new diesel engines, an upgraded four-cylinder petrol 2TR, while the 4.0-litre V6 petrol carries over.

A new 2.8-litre four-cylinder turbocharged diesel engine, code-named 1GD-FTV, makes 130kW and 450Nm of torque between 1600โ€“2400rpm when coupled to the HiLuxโ€™ s new six-speed automatic transmission. Torque falls to 420Nm between 1600-2600rpm when the revised six-speed manual gearbox is specified.

A new 2.4-litre four-cylinder turbocharged diesel engine, code-named 2GD-FT, puts out 110kW and 400Nm of torque between 1600rpm-2000rpm with the six-speed automatic transmission. Its five-speed manual drops the torque output to 343Nm between 1400-3400rpm. This will be the main engine for 2WD variants.

The revised 2TR-FE 2.7-litre four-cylinder naturally aspirated petrol engine now makes 122kW โ€“ a five per cent boost โ€“ and 240Nm. No details were provided on the V6.

Both the HiLuxโ€™s manual gearbox and auto transmission are revised, with the manual incorporating rev-matching technology.

Local suspension tuning is a big part of the new HiLuxโ€™s overall package, with the vehicle tuned for more on-road compliance. On the SR5 4x4 dual cab displayed at the launch event, longer leaf springs are complemented by twin dampers on each side. There is a double wishbone arrangement up front, with a thicker front swaybar.

After enjoying many years of sector dominance with the HiLux, Toyota's market share began to erode a few years ago.

Not only did the market heat up with entrants such as the Ford Ranger, the sibling-built Mazda BT-50, Isuzu's D-Max, the Nissan Navara, Volkswagen's Amarok and Mitsubishi's long-serving Triton, the eight-year-old HiLux did not meet more stringent Occupational Health and Safety requirements being enforced by primary industry buyers, losing sales to newer competitors in the process.

The company announced rolling changes to the HiLux last year that lifted the ANCAP crash safety rating to five stars for a number of variants.

The HiLux currently has 19.4 per cent of the 4x4 pick up market, ahead of the Ranger (16.1 per cent) and Triton (15.1 per cent). From a sector high of 31 per cent in 2008, it enjoyed only 20.5 per cent in 2014 as new and old players alike staked claims in the hot segment.

The HiLux has sold more than 850,000 units in its 47 years in Australia, with 38,126 moving last year โ€“ 11 per cent ahead of its nearest rival, the Ranger.

30 REPLIES 30

RobertRyan
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Mickey_D wrote:
One of the big reasons is US safety regulations are both stricter and the crash tests are different than other markets. Between market requirements, safety, and emissions, it is often easier to have a US specific vehicle than a world one.

No, they certainly are not. The Toyota has to meet Euro Standards, which are almost identical to ours. The U.S. Standards are almost identical to ours as well

Campfire_Time
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Why not in the US? For the same reason that all manufacturers stopped selling compact PUs in the US. As cool as they are, they don't sell well here. Look at the bed size. Do you really want that small bed? Few in the US do. Most buyers here want/need a full size truck.

The smallest the American market will tolerate is the mid-size PUs, Tacoma/Colorado/Frontier. And even those aren't breaking any truck sales records. Ram and Ford got out of that market, and even GM did for a while.
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coolmom42
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Charlie D. wrote:
Its probably little to do with emissions and more to do with having a legitimate buisness case in the NAFTA market. Fact is the US market is by far the hardest to sell new pickups in. The big 3 continue to dominate sales, with Toyota who have great pickup trucks following way behind in sales.


How does NAFTA affect the Tundra? It is not imported yet trails the other 3 badly.


Not NAFTA--- but Tundra STICKER SHOCK!

It's also marketing. Toyota doesn't make nearly the marketing effort with the Tundra that the other 3 do.
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Fast_Mopar
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goducks10 wrote:
The Hilux is smaller than the Tacoma. Toyota could easily take the Tacoma, drop a diesel in it, beef it up some and have virtually the same thing. Way cheaper than bringing in the Hilux. The Tacoma could be packaged as an HD model. Same as Ford does with the F150. But then that would impact Tundra sales.


I have been hearing for years that small pickups just do not sell well in the US. Some say people just want big pickups and some say the market dried up. In reality, if you focus all the best efforts on the big trucks (F150, Ram, Silverado, Tundra) and let the small ones to be neglected and die on the vine (Ranger, Dakota, previous Colorado, Tacoma) then people certainly will buy the big pickups because they are so much better and get good fuel economy with all the new technology. The new Colorado and the upcoming new Tacoma appear to be going against this grain, and that is good to see. The market does exist. Not everyone wants a large vehicle as a daily driver, fuel economy and pricing aside.

Some also say that manufacturers such as Ford do not want the global Ranger sold in the US because it would impact F150 sales. This is such a strange argument. Using that logic, maybe Ford should quit building the Edge, Flex, Explorer, and Escape since those ultimately impact Expedition sales. Maybe GM should quit building the Equinox and Traverse since that impacts Suburban sales.
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Greentreena
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I like the looks of it. Not a huge toyota truck fan but I could see myself rolling in that.
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goducks10
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The Hilux is smaller than the Tacoma. Toyota could easily take the Tacoma, drop a diesel in it, beef it up some and have virtually the same thing. Way cheaper than bringing in the Hilux. The Tacoma could be packaged as an HD model. Same as Ford does with the F150. But then that would impact Tundra sales.

sch911
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Charlie D. wrote:
Its probably little to do with emissions and more to do with having a legitimate buisness case in the NAFTA market. Fact is the US market is by far the hardest to sell new pickups in. The big 3 continue to dominate sales, with Toyota who have great pickup trucks following way behind in sales.


How does NAFTA affect the Tundra? It is not imported yet trails the other 3 badly.


You've made my point. The Tundra cannot compete, why would they think anything else would? Hence no buisness case for the HiLux....
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Charlie_D_
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Its probably little to do with emissions and more to do with having a legitimate buisness case in the NAFTA market. Fact is the US market is by far the hardest to sell new pickups in. The big 3 continue to dominate sales, with Toyota who have great pickup trucks following way behind in sales.


How does NAFTA affect the Tundra? It is not imported yet trails the other 3 badly.
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Mickey_D
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One of the big reasons is US safety regulations are both stricter and the crash tests are different than other markets. Between market requirements, safety, and emissions, it is often easier to have a US specific vehicle than a world one.

sch911
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Its probably little to do with emissions and more to do with having a legitimate buisness case in the NAFTA market. Fact is the US market is by far the hardest to sell new pickups in. The big 3 continue to dominate sales, with Toyota who have great pickup trucks following way behind in sales.
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RobertRyan
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Tvov wrote:
nomad297 wrote:
e-light wrote:
He has told me many times that he doesnt know why you cant get them in the US.


Blame our government -- particularly the EPA.

Bruce


Is it because the Hilux pollutes too much?

No, as the Euro Regulations for EPA are not recognised in the U.S. And Vica Versa outside the U.S. The regulations have different emphasises and are not compatible.
In other words Toyota cannot sell the Hilux in the U.S. and a U.S. Diesel Pickup cannot be sold in Europe or anywhere else outside NA. You wonder why manufacturers want harmonization of regulations

Tvov
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nomad297 wrote:
e-light wrote:
He has told me many times that he doesnt know why you cant get them in the US.


Blame our government -- particularly the EPA.

Bruce


Is it because the Hilux pollutes too much?
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nomad297
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e-light wrote:
He has told me many times that he doesnt know why you cant get them in the US.


Blame our government -- particularly the EPA.

Bruce
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e-light
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My brother has used these in foriegn countries many times. He prefers the diesel version. He has told me many times that he doesnt know why you cant get them in the US.
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