Forum Discussion
jungleexplorer
Jul 28, 2014Explorer
Doug33 wrote:
I've never owned one, but I find it ironic that the salesman tried to steer you away from a Jayco, yet many people here on this forum have said their Jaycos are some of the best built TTs.
I don't think he was trying to steer me away from Jayco, it was just part of what I call the "Buyer vs Salesman Ballet". It is the salesman's job to convince a seller that their trade in is not worth what the salesman knows it is worth and then try to convince a buyer of the same trailer that it is worth more then he knows it is worth. A salesman employs several tools in is effort to achieve this goal. His first tool is try to take advantage of a person's ignorance. If he finds that a person is educated, he must then resort to posturing, in which he tries to convince the person that he is far more knowledgeable then you are so that you will stop leaning on your own experience and knowledge and trust what he says. He has to establish this dominance in the sales relationship so he can convince a buyer that the product he is selling is worth way more then it is worth. Once I buyer is convinced of the extreme value of a product, he then can employ his second tool, which is to apply to the person's greed. He does this by doing what is called a price drop to make the person feel like they are getting an exceptional deal. He then employs another tool called urgency, in which he pressures the buyer to close the deal quickly or he will lose it.
Now, the buyers part of the dance is to disarm the salesman of his tools. He must do his research before walking in the door. He must know the value of what he wants and have evidence of this value to counter the salesman's attempts to jack the value up. He must impress upon the salesman that he knows what he is talking about and will never allow the salesman to establish the dominance in the sales relationship. The buyer must use the tool of competition to put the salesman in position of competing with his competitors. The buyer must not demonstrate an emotional over eagerness to own a product or the salesman will take advantage that to gain dominance. The buyer needs to use the same tool of greed to gain dominance in the relationship, buy implying that he has other options he is considering that he likes more and that he will only be convinced to buy if the price is good enough to sway him away from the competition. The seller must be convinced at all times that the buyer is one step away from walking out the door and taking his cash with him.
The bottom line is that it is a dance in which the buyer and the seller are both trying to take the lead in. For the buyer, the goal is, to achieve a good deal. Of course, the seller wants to make as much money as possible. If performed properly, the buyer will get what he wants at a good price and the seller will make a decent commission.
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