Truck Debates - Why does it seem to be mostly Ford vs. Ram?

Opinion: The top seller will always be targeted by those with lesser sales. The one with lowest sales will be the the most aggressive attacker because they have nothing to lose. The one in the middle will sit back and let the others fight because their name is not smeared or vehicle is attacked.

Fact: All the companies have had problems in the past. Public disclosure through forums and other media may have temporarily hurt them but in the end created better vehicles the next go around for everyone.