I think they are all good trucks. Ford, GM, Dodge and yes, Toyota. I like my Tundra because it fits into what I want to do with my truck. This might change down the road and if it does I will likely drive something bigger.
I owned two Fords a long time ago. The first one was great but the second one ended up being a POS and I smiled when it drove away. I do think that today's trucks are much better and wouldn't hesitate looking at another Ford. Yes, they are popular but when you remove fleet sales they are right in there with their competitors. Again, I think they are all pretty good.
What I don't like about the big three is that they continually come out with these "big" sales where they knock off thousands of dollars from the original price. Don't kid yourself, at these "lower" prices they are still making a decent profit on each unit. I can only believe that their trucks are grossly overpriced to begin with. This, to me, is the downside of capitalism. Big companies manipulate prices to gain profit. Never liked the whole game you have to play when purchasing new vehicles.
Just think what would happen if one of the big three did away with these "sales events" and simply dropped the cost on all of their units. I think they would rise to the top of the sales numbers quickly.