Some people, like us, agree with this theory that there is plenty of power and we want better economy (or reliability) from our trucks. But then when you look at advertising and a lot of the "brand loyalists" on forums like this, you see them all talking about power and fastest up the Ike Gauntlet. Even though its mere seconds between competitors, that's all some moron's can focus upon.
dfletch wrote:
There's only so much energy in a gallon of fuel. I think they have squeezed about as much as they can out of it. The real issue is the weight you ask that gallon to pull around. As to horsepower you control how much you use and when I need it I'm glad it's there.
You are right, there is only a defined amount of energy, but how efficient are the engines right now? They are vastly more efficient than they used to be, but we are still not at 100% efficiency, so there is room for improvement.
The question becomes, what is the cost of that increased efficiency?