Forum Discussion
colliehauler
Jul 04, 2015Explorer III
4X4Dodger wrote:You are talking about creating a new product that the consumer did not know they wanted. If there is not a want after a product is created the product goes away. Like I said if small/medium/large RV's did not sell that segment would disappear. In my example of new Coke there was no market for the product and it disappeared. My choice of the words consumer demand was used instead of market. Evidently consumer demand only means creating new products in your view instead of a market for existing products. They build all different sizes because they sell. If they did not sell they would go the way of CRT tubes, typewriters, New Coke.
Quote: "You are talking about specific models where I'm talking about small medium and large RV's. If they only sold one size that's what they would build. For years it has been proven that there is a market for all sizes. Some manufacturers specialize in a particular size such as Scamp or egg campers while others build large units such as Newell. My point is there is a market for all different size's if not that segment would disappear.
If you don't think consumer demand plays a big role in what sells tell that to the inventor of New Coke.
* This post was edited 07/04/15 09:42am by colliehauler * "
I am sorry but you have got it backwards again. The huge RV's were not brought to market out of a loud outcry from consumers for one and a half million dollar Motor Homes or $50 thousand dollar 5th wheels all over 40 feet long.
This phenomenon is relatively recent. And came about as I pointed out.
The fact that they SELL AFTER the fact only validated the risk and intuition of the manufacturer. It does not mean there was a pre-existing demand. It only means that demand exists now.
And you essentially have the New Coke debacle backwards..in fact it proves my point. The New Coke was NOT invented in response to any consumer demand for such a thing. It was an idea and a risk Coke took to increase sales. They brought out a new product....and just like the Edsel it bombed.
To be honest your view is held by many people that dont work in marketing and manufacturing or have owned such a company and that is understandable. But trust me, if companies waited for consumer demand to drive the market a good 1/2 to 2/3rds of the products on our shelves would not exist today.
Nobody knew they wanted an I POD until Steve Jobs showed them one.
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