Forum Discussion
SuzzeeeQ2012
Dec 10, 2015Explorer
JAXFL wrote:
How Pfizer set the cost of its breast-cancer new drug at $9,850 a month.
STORY.
Oh.My.God. :E
so, yeah. I can afford $9,000/month BIG PHARMA at it's worst :m
The company wanted a price that would maximize its revenue without deterring health plans or keeping the drug from getting to patients it could help. Dr. Bourla recalls telling staff members in late 2014 that the company had “a moral obligation”: The patients had a deadly disease that this drug could help, and “it is our responsibility to get it to them.”
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