We always hung lights on our manual awnings, but when we purchased our Outback it came with a power awning. Ours can be tilted down, enough I can reach the roller and still attach lights. But the electric awning is more subject to wind than the manual, so if if gets windy it means taking lights off, then on, then off, then on before retracting the awning. Too much work.
So now we just use rope light on the ground. Much simpler. If we need actual light under the awning to read or do something, we flip on the white scare light on that side, do what we need, and then turn it off and enjoy the ambiance of the rope lights. Besides, the rope lights don't kill the mood of a good campfire as the light is low to the ground and not shining from above.
Every one does it different, for us, we like just the ambiance. We actually like it dark.