We shopped them when we searching for a new fifth wheel earlier this year. I wouldn't call them totally new as I think they have been in business for at least a year and maybe two. The have a pretty complete line up of fifth wheels, not just one. We now have a dealer within an hour of us who carries them but when we were shopping there were not any models that interested us close enough to make it worth the effort.
Just based on my research I did not find them to be that much different than other manufacturers. Most use aluminum framing and have basically the same components. Instead of ducted air they use 3 non ducted a/c's on all their models. I'm not sure if that is good or bad but the ducted ac/heat pumps on my Pinnacle are really quiet. They did have some nifty ideas like putting shut off valves at all the faucets and toilet. Time will tell how it works out for them. Competition is good and I hope they are successful.