Thor/Heartland buys out DRV

Seems like subjective brand loyalties primarily guide many peoples opinions rather than quality, engineering, innovation and other rational evaluations. I don't think DRV products will be impacted in the near future and most likely in the far future if the present management structure remains stable. I have not seen any evidence that Thor has any intention to "clean house" and therefore this is most likely a financial move. Companies generaly plan to stay in business, grow and stay profitable. After all that means success and it takes happy customers to achieve those goals.