Thor/Heartland buys out DRV

TheAmRheins wrote:
The curious thing to me about this is why is Heartland involved? Thor (who owns Heartland as well as many other RV companies) could have done this acquisition stand alone, so what is the reasoning for including Heartland?

That is a good question-- without any reasoning from Heartland, I would guess it is product/marketing positioning. Heartland really did not have a high end trailer to offer and Mobile Suites line fits that market. The Landmark is a optioned-up Big Horn and not really considered high end. Nothing wrong with the Big Horn or Landmark, but DRV is clearly a notch above in most aspects.