wbwood,
I think that you just broke the GS marketing code. In past years I always have received an email from GS offering the directory for around $16 including shipping. This year, NOTHING.
It appears that this "benefit" is not intended to be made known to the "masses", much like their GS insurance which has NEVER come close to other providers whenever I have shopped insurance.
There was a time, many years ago, when the GS club was intended to help other members. Now, it has become just another marketer trying to grab as many of our dollars as they can. You wouldn't believe (maybe you would)the multiple sales pitches that I had to turn down when I ordered my directory.