RVVillage, why?
This morning I signed up on a new peer-to-peer website noted in the FMCA magazine: RVILLAGE.com it is not associated with FMCA When I first entered the address in the browser I incorrectly typed "RVv...
Forum Discussion
thestoloffs wrote:
Here's the issue:
The original RVillage has only 1 V in their web address.
Someone at Camping World had the bright idea to register the web address http://www.rvvillage.com with 2 V's, to try and capture those folks who type the URL in manually, rather than clicking on a link from elsewhere (e.g., FMCA.com).
(BTW, I looked up the domain with ICANN WHOIS, and it is registered to Camping World's parent, Freedom Roads, with the administrator listed as Camping World's webmaster.)
If you're typing manually, you'd tend to spell it correctly with 2 -- but the founders of RVillage are creating a unique name with an overlap on RV and Village.
What Camping World is doing isn't illegal; it's a typical Web marketing maneuver these days.
X2 Marketers use every tool available. Not unethical, either.
