Unfair to Loyal Customer

Ryanincc wrote:

wildtoad wrote:
This isn't any different than the deals for new customers offered by Dish, DirectTV, Cable, phone companies where they offer a short term discount for new customers.

I just joined with DirecTV and my second year will be cheaper than the first. The CSR told me, "At DirecTV we reward our loyal customers." Maybe they'll start a trend.

That's a first. We dropped directv a couple years ago because they kept raising their rates. Called and asked if I could get the same offer as new people. Was told no. Asked if I could get it at least lower for being with them for years. Was told no, but they offered me 90 days of free hbo and conemax. Told them no, to cancel the service and they did. Never tried to get me back. Well at least not anytime soon. I do get get mailing from them time to time. But I won't go back.

wildtoad wrote:
This isn't any different than the deals for new customers offered by Dish, DirectTV, Cable, phone companies where they offer a short term discount for new customers.

I just joined with DirecTV and my second year will be cheaper than the first. The CSR told me, "At DirecTV we reward our loyal customers." Maybe they'll start a trend.

Provide a service that shows value and you can attract new customers. If it doesn't, companies lower the price to attract customers. The bet is, most customers will not stop after the initial purchase. This is why "automatic" renewal was started.

I had just sent off my ER service for $99.00. Two days later I get an offer for $89.00. Guess I should have waited a few more days before renewing. Still worth it because of the service when I had to use them.

I think after five years or so, giving the loyal customer a break. For example, fifty percent off or something like that would be a real incentive to stay with GS Roadside, Just my two cents.

I got a smoking deal for ERS for 3 years today....Initially I had received a notice in the mail which confirmed that my credit card had been charged $114 and change......I phoned and explained that I had cancelled the auto charge as I contemplated my options......the gal on the other end offered me 3 years at $80 and change....good deal...I need ERS and enjoy all the other perks I get with GS....This is reasonable and good insurance for DW and me.

Like Macktee I took advantage of the sign-up offer several years ago. When I renewed I took advantage of the three-year deal which gave me each year at the sign-up price if I paid for all three at once. See if they have a similar deal now.

This form of marketing is widespread in the retail business. Magazine subscriptions are a great example. The idea is to get you to try it and like it so your willing to pay the full price on renewal. If you don't like the value at full price you can decide to not pay. This is not much different than any other spending decision you make in life. I see little reason to get angry at the retailer for this. Their other option is to offer it at full price all the time.

I really don't mind as I took advantage of the same thing when I signed up many years ago. Macktee

You would think it would be pretty easy for the GS folks to read this thread and see how many switch back and forth because of this. Looks like they would have one price for everyone. Maybe that they get enough new business with the lower cost for new customers to more than make up the difference.

Coach Net does the same thing. I have switched back and forth between them because the service is the same.