why do renewing members get a raw deal?
I don't get it. Why is my membership renewal more expensive than just getting a new membership? Isn't this unfair to existing, loyal customers? Please explain.
Forum Discussion
This is standard operating procedure for service products. The fact is, giving you (the longtime customer) a discount doesn't increase their bottom line. Signing up new customers, even at a discount, does increase their bottom line.
This is why I never use the "new customer pricing" as a reason to go with a company. Instead, I use the regular rates. If the regular rate is too high, then I go elsewhere.
This is why I never use the "new customer pricing" as a reason to go with a company. Instead, I use the regular rates. If the regular rate is too high, then I go elsewhere.
