why do renewing members get a raw deal?
I don't get it. Why is my membership renewal more expensive than just getting a new membership? Isn't this unfair to existing, loyal customers? Please explain.
Forum Discussion
deprived wrote:time2roll wrote:
Normal and ordinary.
That doesn't mean it's moral or fair.
I run several small businesses and I can't imagine doing something like that.
I'm confused what is immoral or unfair about offering new customers a discount to get them to try your business?
If your several small businesses are that good, they will see how good they are and happily pay full price the next time but not knowing how good they are, they may be hesitant to try your many great small businesses without the discount.
Look up the term "loss leader" if you want to learn more about it.
