Why the rush?

I get these types of renewal requests all the time. I read the first one and when I see it's early I put it aside. Then when I get the next one I throw it in the trash can because it's one of those early ones. Finally I forget to renew since I kept throwing the reminders out. If companies would send the first renewal request out in a reasonable advanced time frame I would just renew and be done with it. Many don't and when my coverage lapses often I never go back. I really dislike the companies that send out very early renewals and no date on when my membership ends.