Honestly, this retailer (NOT RVs) must tell you that customers require such games. Everyone has been conditioned to only buying at a discount or "sale" price to the point that customers get angry if you don't show some kind of sale. Since everything is always on sale, just ignore that fact and proceed with comparing prices. Some need that inflated list price to feel good about their purchase, and even those who don't really believe it will show their friends the sticker and talk about what a great discount they got. It's hard to let go of a lot of money. Most of us need a little emotional encouragement, and that is all that this is.