Even Costco is 20% higher than what my wife can negotiate. I'd never buy a Ford that was as they get the same discount as Veterans. 10% The best way is to find 3 and play the field til you drive them crazy and one sell it for what you want. We have saved thousands on cars and trucks by doing it that way and we wait til the last day of Feb to buy then go to the dealer at 6PM and eat our takeaway supper there, watching them sweat. The we tell the salesman, "Oh, we already bought the car, we're here to close the paperwork.