I have seen this discussed often. Baby powder, WD40, 303, and silicone. I have used 303 and silicone. Silicone on the recommendation of a mechanical engineer that said the rubber soaks up the silicone, (it does make it more flexible, but that could be the petroleum distillates breaking down the rubber). Do not get silicone on EPDM roofing, distillates are very harmful. 303 because I use it on all rubber surfaces as UV protection. Have not used baby powder. Do a search and then make your own decision. Just my 2cents.