Forum Discussion
dougrainer
Jun 10, 2014Nomad
Effy wrote:dougrainer wrote:
Most Franchise agreements state they cannot advertise on the Internet/nationally ANY price other than the MSRP. You must contac the dealer by phone/e mail/in person to get the REAL price they are selling it for. This is only for NEW units, not used units. Doug
Actually there is a figure called MAP (Minimum advertised price). A minimum advertised price is just that - it’s the agreed price a reseller agrees to advertise a brand or product. There may be some wiggle room, but generally, when a reseller accepts the agreement, they’re stuck. They can’t advertise a product for sale any less than the agreed price. This means in print, online, or any where. Of course, this doesn’t mean they can’t sell the product cheaper, they simply can’t display a cheaper price. And well, if the lower price isn’t shown, it’s hard to discover it. You can still do better than MAP which is why you often see "too low to show" in the price. It's likley what you are seeing in the ads is some dealers showing MSRP and some showing MAP.
In the RV business MAP is the same as MSRP. I asked our owner and he stated he did not know of any RV maker that allowed MAP versus MSRP. MSRP rules the RV motorhome business. Doug
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