I understand providing excellent service costs money. This is clearly a insurance type product in which they have analyzed cost and will make a profit in that most people won't use the service and those that do will cost much more than the premium .most customers will pay out more than they use That's all fine
I clearly don't understand the business model that charges so much more for new customers over existing unless it is their intention to keep those new prices and not offer the lower renewal prices to those new customers ... ever. How can you grow a business when you are so far out of line with the competition ?
Can anyone who has paid this higher price ...249 / year say if they have the renewal option of the lower prices and multi year ??