BCSnob
May 13, 2015Explorer
Purina v Blue Buffalo update
Blue Buffalo admits to byproduct meal
Summary: BB advertised there was no by-product meal in their food, ever. Purina tested BB food samples and filed a false advertising lawsuit. BB initially claimed it never happened and claimed Purina's testing lab was not reliable. BB now claims they did not know what their ingredient supplier was sending to their contract food manufacturing plant (BB never tested their product or ingredients to determine if their claims were accurate).
Purina has issued a response to Blue Buffalo’s admission in court on May 6, 2015, that a “substantial” and “material” portion of Blue Buffalo pet food sold to consumers contained poultry byproduct meal, despite advertising claims to the contrary.
In October of last year, we informed you that a supplier of ingredients to us and many other well-known brands of pet foods had sent chicken meal to some of their customers that contained poultry by-product meal. We said at the time that, as a result, some of our food could include this mislabeled ingredient, that we had stopped buying ingredients from this facility and that we had reached out to the FDA.
Just recently, this former supplier made additional disclosures in legal proceedings that showed that a substantial proportion of its shipments to our contract manufacturing facilities prior to May 2014 were, in fact, mislabeled.
In view of this new information, this past Wednesday, May 6, 2015 we informed the Court of our conclusion that a material amount of our dry foods manufactured with mislabeled ingredients shipped prior to May 2014 had been impacted, and requested permission to bring a claim against this former supplier and others involved for intentionally mislabeling ingredients and unjustly enriching themselves. The Court immediately granted our request.
source: BLUE's Response—Nestle Purina Recent Press Release
Summary: BB advertised there was no by-product meal in their food, ever. Purina tested BB food samples and filed a false advertising lawsuit. BB initially claimed it never happened and claimed Purina's testing lab was not reliable. BB now claims they did not know what their ingredient supplier was sending to their contract food manufacturing plant (BB never tested their product or ingredients to determine if their claims were accurate).