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May 13, 2015

Purina v Blue Buffalo update

Blue Buffalo admits to byproduct meal

Purina has issued a response to Blue Buffalo’s admission in court on May 6, 2015, that a “substantial” and “material” portion of Blue Buffalo pet food sold to consumers contained poultry byproduct meal, despite advertising claims to the contrary.


In October of last year, we informed you that a supplier of ingredients to us and many other well-known brands of pet foods had sent chicken meal to some of their customers that contained poultry by-product meal. We said at the time that, as a result, some of our food could include this mislabeled ingredient, that we had stopped buying ingredients from this facility and that we had reached out to the FDA.

Just recently, this former supplier made additional disclosures in legal proceedings that showed that a substantial proportion of its shipments to our contract manufacturing facilities prior to May 2014 were, in fact, mislabeled.

In view of this new information, this past Wednesday, May 6, 2015 we informed the Court of our conclusion that a material amount of our dry foods manufactured with mislabeled ingredients shipped prior to May 2014 had been impacted, and requested permission to bring a claim against this former supplier and others involved for intentionally mislabeling ingredients and unjustly enriching themselves. The Court immediately granted our request.

source: BLUE's Response—Nestle Purina Recent Press Release


Summary: BB advertised there was no by-product meal in their food, ever. Purina tested BB food samples and filed a false advertising lawsuit. BB initially claimed it never happened and claimed Purina's testing lab was not reliable. BB now claims they did not know what their ingredient supplier was sending to their contract food manufacturing plant (BB never tested their product or ingredients to determine if their claims were accurate).
  • A few years ago, I fell for the Blue Buffalo commercials the way we fall for those Disney movies that star a dog. BB knows how to manipulate pet owners' emotions, and who doesn't want the best for their kids? All three vets we've seen in the intervening years have had the same low opinion of BB that Dr Doug has. Our current vet is not even guarded with her contempt for the company's product and their marketing. Even the suggested servings of BB put weight on our small dogs and little guys really can't afford any extra pounds. The only dog we have now, Darcy, is on Royal Canin weight control and holding. so far, so good.
  • I have to admit that I was a supporter of BB, used it for quite some time, then we noticed that our Lab Lucy was losing her hair on each side of her rib cage and her beautiful coat was dull.
    We took her for a check up and all was well there so we switched her to Purina Beyond, her coat is back and shinny as ever.
    I don't know what is best for what dog but we have three pups that are doing very well right now on the Purina Beyond.
    I'm sorry I had her on it so long....

    Sher
  • rockhillmanor wrote:

    I saw the inconsistencies first hand over the past year.
    I grind down my BB dog food to a powder for the old timer. Which is one of the first steps when testing in labs.

    I found a HUGE dependencies in the content of the food from bag to bag. Sometimes there were a high amount of fibrous material and bone chips other times not. And just the size and look of the kibble changed often as it was supplied by the various different manufacturer they were using.

    They just purchased/built a $35 million dollar manufacturing plant. Let's hope that they will now have better control of the suppliers of their ingredients.


    IMHO, if their claims can't be guaranteed for all but a small margin of error, then they are a company without scruples. It's great to say "our demand is so high that we've had to use additional suppliers", but they don't get off the hook for not meeting their OWN advertised standards because of it.
  • dturm wrote:
    Quality byproducts ...... can provided needed nutrients and can be excellent sources of valuable nutrients.
    and "byproducts" (offal) are what wild canines consume first and when consuming birds they consume feathers, skin, feet, bones, beaks, etc.
    What many pet food companies advertise as the best meat sources (lean cuts of muscle meat) are the parts of the animals consumed last by wild canines when they hunt.
  • I am suspicious of all pet food/treat companies that name their stuff using colors. "Blue Buffalo", "Greenies", and "Red Bull" come to mind.

    Wait . . . . . . maybe not "Red Bull". That would be the LAST thing Inga needs!
    :S
  • dturm wrote:
    Sorry, Blue Buffalo has NO credibility in my book. It is a company built on advertising and profit and claims about nutrition are just without merit.

    If you check their web site, they list all their top executives, board of directors and nowhere is a veterinary nutritionist.

    Do they ever do food trials that are based on anything other than palatability as do many reputable food companies including Purina, Mars/P&G (Iams, Eukanuba), Hill's, Royal Canin?

    Their whole schtick is that they provide a natural, holostic diet with things you'd eat with no "objectionable" ingredients. Their premise that byproducts and meat meal is objectionable is just false. Quality byproducts and meal (and even grains) can provided needed nutrients and can be excellent sources of valuable nutrients.

    They got caught.

    Doug, DVM


    BB has never been a favorite among the truly geeky dog food crowd. There were too many things they wouldn't disclose. Of course all companies are going to keep some things private, but BB wouldn't disclose a lot of the fairly basic stuff that other pet food companies will usually readily tell when customer service is contacted. I think their appeal has been to the average pet owner who just wants to feed their dog something better but doesn't want to bother with any real research. Those people are sucked in by slick advrtising, and of course that covers a LOT of people.
  • Good for Purina. I hope Blue Buffalo gets hit by the media.
  • Sorry, Blue Buffalo has NO credibility in my book. It is a company built on advertising and profit and claims about nutrition are just without merit.

    If you check their web site, they list all their top executives, board of directors and nowhere is a veterinary nutritionist.

    Do they ever do food trials that are based on anything other than palatability as do many reputable food companies including Purina, Mars/P&G (Iams, Eukanuba), Hill's, Royal Canin?

    Their whole schtick is that they provide a natural, holostic diet with things you'd eat with no "objectionable" ingredients. Their premise that byproducts and meat meal is objectionable is just false. Quality byproducts and meal (and even grains) can provided needed nutrients and can be excellent sources of valuable nutrients.

    They got caught.

    Doug, DVM
  • rockhillmanor wrote:
    Can you imagine all companies having to test each and every supplier ingredient shipped in before using it?
    Yes I can. Our company does that as part of normal quality control; we call it incoming material inspection.

    In the first link Purine claims that there was evidence in the suppler documents submitted to the court by BB indicated the ingredients contained by-product meal.

    “Blue Buffalo now claims it had no way of knowing the bags contained byproduct meal. A manufacturer is responsible for knowing what’s in its product, and a simple audit of its supply chain would have revealed what we discovered after reviewing the documentation,” Schopp said.


    Supplier audit is also something our company does as part of our quality system.
  • Thanks for posting the updates.

    NOT in defense of either company but this could happen to any of them regarding their "suppliers" of ingredients. Can you imagine all companies having to test each and every supplier ingredient shipped in before using it? Buying from only reputable suppliers is the answer to that.

    Blue Buffalo has admitted that SEVERAL DIFFERENT companies have been manufacturing their dog food for them due to demand.
    http://www.joplinglobe.com/news/article_bfde9e4c-288b-11e4-a86b-001a4bcf887a.html

    IMHO, THAT is where they lost control of the quality of ingredients.

    I saw the inconsistencies first hand over the past year.
    I grind down my BB dog food to a powder for the old timer. Which is one of the first steps when testing in labs.

    I found a HUGE dependencies in the content of the food from bag to bag. Sometimes there were a high amount of fibrous material and bone chips other times not. And just the size and look of the kibble changed often as it was supplied by the various different manufacturer they were using.

    They just purchased/built a $35 million dollar manufacturing plant. Let's hope that they will now have better control of the suppliers of their ingredients.