Cable and satellite companies are loosing customers by the drove and will continue to do so with their outrageous prices. I have been on the phone with Direct TV 3 times in the past 3 days complaining about their pricing. With the advent of Chromecast, Ruku and several more media that allows us to stream from our computers to our TV's the existing cable and satellite companies will only continue to loose customers. Those who remain as customers will pay more and get less.
I have a large antenna in my attic which I use to get my local channels and will be dumping Direct TV as soon as I get closer to my contract date.