Realistic prices.
Local Ford dealers routinely advertise Superduty trucks for around $13,000 off MSRP. That puts even a King Ranch in the mid $50K range depending on options. Lariats even lower. I would guess GM and Ram are in the same range.
And depending on the brand and style, you can get new 38'-39' 5ers with 3/4/5 slides from less than $50K and up with mid range 5ers going for around $60K-65K if you shop end of model year sales. Advertised prices drop dramatically when new year models start coming out.
If you are looking used, then prices would be proportionately lower depending on year. Same with MHs.