Brand loyalty LOL or not

ChooChooMan74 wrote:
The same is industry wide. Thor is another example, who owns many RV brands. But many brands have different factories for different brands. My RV dealer says, for example, told me the factory who makes brand x for company a does a lousey job, but the factory that produces brand y does a much better job.

I' m going to make a wild guess here, your dealer sells brand y.
bumpy

In some cases you'll find the same floorplans available from two of the brands. That way they can give exclusive rights for each brand to two different dealers in the same city. There will be other differences, but the basics will be the same.

Each different factory has their own standards, and operate independently. The corporation has their own profit goals for that plant. And they may decide the market segment that factory serves to help avoid inter-corporate competition. But yet serve the broader market needs. Entry level, Mid-range, Top of the line, Luxury, etc.

And the corporation can sign volume contracts to buy high volumes of appliances, tires, frames, etc. And get lower pricing as a result. This helps the individual plants keep fixed costs under control and profit within corporate standards.

Most conglomerates do little to interfere with details of running a successful business that they buy. Now if they buy a failing business that is a completely different thing.

Bottom line...One brand can be just great. While another one can be problematic. It just depends on how the individual factory is run.

I find it all very interesting. Yes, it is marketing for sure. Kind of makes me scared to buy. I will but am still in the saving up process.

Although this is true at a top level and the corporate policies will affect the quality eventually, the workers, tooling, processes, and factory is still the same for the company that was recently bought out. For example when Coachmen bought out GBM they still made the GBM's in the same place etc. I am sure after several years corp made changes both good and bad but I think you are safe for a couple of years at least.

RV's are no different than Auto manufacturers. They make a host of different brand names; several can be made in the same factory.It is a marketing thing, visa vie Winnebago and Itasca. Your best guide is if you like what you have then stick with it. The board of directors make all the final decisions on who will be their suppliers,how many units a day must be made to turn the kind of profit they want. Some care about customer loyalty others don't, they adhere to the P.T. Barnum philosophy.

The same is industry wide. Thor is another example, who owns many RV brands. But many brands have different factories for different brands. My RV dealer says, for example, told me the factory who makes brand x for company a does a lousey job, but the factory that produces brand y does a much better job.