Names should be posted both good and bad.
All dealers are out to make a profit, the way they make it is what separates the good and great from the bad.
The dealer in your tail is out for the long term profit! Being honest upfront with you during the buying process will get you into a rig you can afford, and is what you currently want or need.
The call back meeting/class he is hoping that you have had the rig out a couple times and now have some additional needs, BUT also after a trip or two, you will now have the questions that come from that experience.
Great dealers will never hesitate to offer good solid free information, it builds trust and life long customers.
I have two dealers I have had very good luck with here in the greater Portland area, Curtis Trailers, and Laurelhurst Distributes.
I have only had good dealings with both, Just parts and accessories for me, but know of others that have had a great buying experience.