Do you have goals, aims or neither in life?
Everybody talks about how important it is to have goals, but I disagree. A goal has to be specific, measurable, and has a deadline. (For example, retire at 60 years old with x dollars in the bank) ...
Forum Discussion
holstein13 wrote:
Nope, goals are quantifiable and measurable. Goal-setting ideally involves establishing specific, measurable, achievable, relevant, and time-bounded (S.M.A.R.T.) objectives. You can read more about it Here.
Read the very reference that you cite. Goal-setting ideally involves establishing specific, measurable, achievable, relevant, and time-bounded (S.M.A.R.T.) OBJECTIVES. Note that it is the objectives that are measurable, specific and have a time component.
Planning has been my job for decades. We deal with goals, objectives, strategies and tactics on a daily basis. They each have specific definitions and purposes.
A good summary of the definitions of each are listed here:
A Goal is defined as a broad aim toward which your efforts are directed. It’s a “what,” not a “how.” In other words, it tells you where you are going rather than how you will get there. Typically, goals are broad statements, such as:
Educate customers on healthy eating
Grow employee participation in wellness program
Objectives are closely tied to goals. And the two terms are often used interchangeably—but goals and objectives are different. An objective is a specific and measureable milestone that must be achieved in order to reach a goal. Some examples:
Increase customer attendance at health fairs
Increase employee registration for weight management program
A strategy is a plan of action designed to achieve an objective. Strategies tell you how you’re going to get there, the overall direction you are going to take. For example,
Inform customers of health fair through loyalty program
Work with store directors to inform employees about weight management program
A tactic is a specific action step required to deliver on a strategy. Tactics are what you do, and for every strategy, there are a number of tactics.
Send all customers in loyalty card database a postcard with details about the health fair
Provide store directors with fact sheet about weight management program to distribute at weekly meeting
