Rv dealers are not panicking yet. They are getting support from the government as well as small business loans. Why is there an assumption that a dealer must be crazy not to accept a 40% off offer in a crisis? Their margins don't change and many of the dealer's inventory is secured by loans they have - those terms don't change either. I remember after 2008 most dealers I approached wouldn't stretch to make deals at all. Many eventually went out of business never selling a lot of inventory. I assume there are finances in play with the dealership operation that make it more advantageous to stay firm than take a hit. It's of no benefit to a dealer to take a loss, that won't help them stay in business. They don't "eat" the inventory per se. In a worst case scenario, the banks that loan the dealer money for inventory probably would rather have that inventory than a percentage of what they are owed. It's much smarter that if you are going down, keep your cash and let the manufacturers or banks have the inventory. I was told once - I have no way to validate - that the manufacturer is supposed to set the MSRP as well as the lowest price the dealer is allowed to sell. Makes sense, why would a manufacturer allow dealers to make up their own pricing? One dealer selling at 70% when another decides to sell at 60% wouldn't be good for the manufacturers.