I don't understand a lot of what people pay for these days. Some people pay $20 to run in a race. I can run in the park for free. Some people pay $500 to go watch the Cowboys not win a playoff game - again. I got to watch them lose for free (on TV). I once paid $30 so my wife and I could look at RVs, but I'm only going to do that once. I don't relate to the concept of paying money to look at merchandise, but not buy it. So your alternative is, don't go to the festival. You can pitch a tent in your back yard for free.