Looking for ideas on how to Roll up/store 50 amp cord

I have not measured but my power cord is roughly 20-25' long. Even so it is stiff and hard to deal with. It is very rare for me to need the full length or anything longer.

When needed, I also have a 25' extension cord. I have another extension cord that is 100' long but only 12 gauge. It will still handle lighting, battery charging and use of one appliance at a time. I have used it only a couple of times when visiting relatives and access to power required a long extension.