You either mass produce a lot of RV's to support a dealership network or build a smaller quantity of higher quality RV's and sell direct. Without a dealer network you reach a much smaller customer base so your product needs to be worth it for the hassle and extra cost. When you mass produce enough RV's to support a nationwide network, quality suffers. Higher quality RV's take longer so volume is less. You usually can't have both. Very few dealers, like Nexus, straddle the line, but there is always compromise. Most notably - like Nexus - is a very limited dealer network. They are growing however so we can wait and see as if the volume to quality correlation plays out. But as others said, there aren't any dealers that will tolerate skipping the middle man to buy direct. They will drop that line and manufacturer's know it - thus the manufacturer effectively shooting himself in the foot.