Marcus Lemonis speaks out
Huummmmmmmmmmmmm :H Article speaks volumes RV Daily Report
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Did everybody miss the most important comment he made...
Perhaps the most revealing statement he uttered described how he really sees Camping World customers — as names and addresses.
“When I say I hate revenue, what I am essentially saying is that we don’t do deals, we don’t open stores, we don’t buy businesses for revenue. We buy them for accretive earnings and to grow the database.”
A database of active names & addresses is the currency of the internet.
It can be sold, traded, borrowed.
Who cares if somebody is not happy with the service, that's not where he makes his money.
Perhaps the most revealing statement he uttered described how he really sees Camping World customers — as names and addresses.
“When I say I hate revenue, what I am essentially saying is that we don’t do deals, we don’t open stores, we don’t buy businesses for revenue. We buy them for accretive earnings and to grow the database.”
A database of active names & addresses is the currency of the internet.
It can be sold, traded, borrowed.
Who cares if somebody is not happy with the service, that's not where he makes his money.
