We believe in being comfortable. Our generator burns 3/4 gal / hr under a full load (7500W).
If people start scrimping or cannot afford the 1 gal/hr cost of diesel fuel to run there generator. Then down sizing may be a better option. Down-sizing would afford cost sayings.
By the way this past week North of Erie, Pa. required us to run our generator for 16 hours due to the weather. I do not mean to be derogatory or mean.